Brand Positioning
The Culture of our brand:
Our brand tagline
Brand statement – (THE P S Y C H O T E Q E. R. A.)
Based on our brand positioning statement, we’ve developed three fundamental statements that are authentic to our brand and motivating to our consumers. Any product we create should feature at least one of these key messages, which provide an insight into the Psychoteq E.R.A. experience.
EFFICIENT
Our company prioritizes efficiency through clear policies, staff training, and time management best practices.
We invest in technology for transparency and accuracy. We develop products, evaluate them regularly, communicate outcomes, and implement necessary changes.
We deliver quality, value for money, challenge waste, and our channel energy into improving lives.
RELIABLE
Psychoteq Innovations is founded on trust, integrity, and ethical behaviour. We make decisions based on values and take responsibility for our actions.
We maintain credibility by consistently matching actions with words, establish clear plans, and measure progress against them.
We lead with integrity in customer interactions and industry innovation.
AFFORDABLE
We are committed to helping consumers have access to affordable luxury. Our goal is to improve the lives of budget-conscious African millennials, Gen Z’s, and Gen Alpha’s consumers while driving positive change toward our environment.
To avoid burdening our customers with excessive prices, we illustrate this through eco-friendly packaging, intuitive design harnessing effective use of raw materials, loyalty programs, discounts, bundles, exclusive offers, cashback incentives and the use of transparent pricing with everyday language.