THE CULTURE OF OUR BRAND:
Psychoteq is a revolutionary and renewing experience. Our promise to consumers is Psychoteq Innovations’ endearing brand culture that proactively focuses on affordable luxury and today’s circular economy that aims to reduce waste, pollution, and resource depletion.
At the core of our brand is the brand essence: “Intelligent Timeless Solutions” and “E.R.A. -E.fficient, R.eliable and A.ffordable”. The brand essence speaks to a truth about our target audience: they have a deep appreciation of simplicity, nature and sustainability.
OUR BRAND TAGLINE:
(3) Three Key Messages
Based on our brand positioning statement, we’ve developed three fundamental statements that are authentic to our brand and motivating to our consumers. Any product we create should feature at least one of these key messages, which provide an insight into the Psychoteq E.R.A. experience.
EFFICIENT
Our company prioritizes efficiency through clear policies, staff training, and time management best practices. We invest in technology for transparency and accuracy. We develop products, evaluate them regularly, communicate outcomes, and implement necessary changes. We deliver quality, value for money, challenge waste, and our channel energy into improving lives.
RELIABLE
Psychoteq Innovations is founded on trust, integrity, and ethical behaviour. We make decisions based on values and take responsibility for our actions. We maintain credibility by consistently matching actions with words, establish clear plans, and measure progress against them. We lead with integrity in customer interactions and industry innovation.
AFFORDABLE
Our goal is to provide affordable luxury to budget-conscious African millennials and Gen Z consumers, while promoting environmental sustainability. We achieve this through eco-friendly packaging, intuitive design, loyalty programs, discounts, bundles, exclusive offers, cashback incentives, and transparent pricing with everyday language.